May 27, 2021How to make the perfect Youtube thumbnail: 7 Common mistakes and 3 simple rulesHow to make the perfect thumbnail for videos and avoid mistakes that will lead to a decrease in CTR? Alina Dlotovskaya from the content department of mediacube, the official partner network of YouTube, shares her observations. The thumbnail of the video is the first thing that catches your eye while…YouTube5 min readYouTube5 min read
May 26, 2021Tax for YouTube creators. How does it work?The profession of a creator is starting to be perceived more and more seriously every day, so the appearance of a tax on this type of earnings has been in the air for a long time. In March 2021, there was news that Google is introducing a tax on income…Blogger2 min readBlogger2 min read
Mar 31, 2021How can a creator make money on the same content twice (or three times, or more…)When starting a YouTube channel, the influencer seems to accept the fact: now they have an employer (YouTube and Google) and a salary (respectively, from Google). The creator invests in their channel and only in their channel, so that the employer pays them more. Even if there are payments from…YouTube5 min readYouTube5 min read
Feb 25, 2021How do YouTube creators earn money? 5 ways to monetize a channel in addition to advertisingAccording to experts, only in 2020 in the United States, the earnings of YouTube influencers from advertising amounted to 5.5 billion USD, which is comparable to the GDP of Liechtenstein, Maldives, or Fiji. Take PewDiePie for example, his average annual earnings are more than $12 million. However, when we talk…YouTube5 min readYouTube5 min read
Feb 10, 20217 Statistics Facts about YouTubeThat started out as a small amateur video from the zoo, in a few years has grown into the largest social network and one of the main search engines in the world. Every hour, 30,000+ videos are uploaded to YouTube by users from more than 100 countries. YouTube has long…Blogger4 min readBlogger4 min read
Dec 23, 2020YouTube Trends 2020: how not to go crazy while staying at home. TOP 5 content formats of this yearSo, the strangest year in history is coming to an end, it’s time to recap it. December, as you know, is the best month to look back and see how we survived this year, and how we handled it. And judging by the numbers, YouTube played an important role in…YouTube5 min readYouTube5 min read
Nov 23, 2020What do YouTubers want?Partner networks, through which YouTubers usually work, offer a large variety of basic and additional services. Moreover, the number of services provided only grows from year to year. But what do YouTubers really need from multi-channel network? What services do influencers value most? This question was posed by the mediacube…YouTuber5 min readYouTuber5 min read
Jul 20, 2020Influencers in Future: “We don’t believe that organic rapid growth can last forever”What are the changes waiting for the YouTube market? And what is the future of influencer marketing in general? More than 400 hours of content are uploaded to YouTube every minute, and 6 billion videos are watched every day. YouTube is the second most visited site in the world after…Influencer Marketing9 min readInfluencer Marketing9 min read
Jul 9, 2020Anton is an IT-solution for launching advertising integrations with creatorsMediacube has launched a new product — Anton. Anton is an IT solution that answers all the questions about influencer marketing that a brand may have. The foundation of Anton is the vast knowledge of mediacube specialists. CEO of mediacube, Mikhail Bychenok noted: “mediacube, as an MCN (multi-channel network), has…Influencer Marketing3 min readInfluencer Marketing3 min read
Jun 10, 2020How to work with influencers during a pandemicDavid Ogilvy, who is often called the “Father of Advertising”, encourages to advertise products in times of downturn. ew people follow his advice now: according to Bloomberg advertising rates on YouTube have fallen by 50%, and the CPM indicator (Cost per mille) has decreased by 10–30%, and bloggers complain about…Influencer Marketing4 min readInfluencer Marketing4 min read
