Anton is an IT-solution for launching advertising integrations with creators
Mediacube has launched a new product — Anton. Anton is an IT solution that answers all the questions about influencer marketing that a brand may have.
The foundation of Anton is the vast knowledge of mediacube specialists. CEO of mediacube, Mikhail Bychenok noted: “mediacube, as an MCN (multi-channel network), has the greatest expertise among the market players when it comes to working with influencers. We have taken our most successful work experiences — relevant influencers selection, document management, and payments, which is what we are good at — and integrated them into our IT solution, Anton.”
Mediacube plans to recoup its investment in creating Anton within a year and reach a turnover of $1 million by December.
According to experts, in 2020, the market for influencer advertisment will pass 9.7 billion dollars. Despite this, influencer marketing remains a terra incognita for most specialists. An Influencer Marketing Hub study found that marketing experts find working with opinion leaders to be difficult and incomprehensible. 23% of them said that finding influencers and building communication with them is challenging, and 62% rated this task as “medium — difficult” or “difficult”.
Anton primarily helps marketers deal with their main concerns by making it possible to search, manage documents, and make payments within a single system.
Search and segmentation
AI algorithms process data from more than 5 million YouTube channels of various sizes. The database includes creators from big names to micro-influencers. But the search is conducted not only by the number of subscribers, as it is impossible to launch a successful marketing campaign without knowing the target audience. Therefore, Anton allows you to segment creators with different audiences for all relevant parameters. The platform can provide the audience data of a YouTube channel, such as: age, gender, language, geolocation data, main interests, etc.
Document management
One of the platform’s main features is electronic document management. All legal issues are settled within Anton. You can draw up and sign a contract online in a few clicks by selecting the necessary parameters and using an electronic signature. You do not need to access third-party services.
Advanced payouts
Another problem that marketing specialists face when working with influencers is issues with payments. Different companies work with different payment systems, just like creators prefer to use different services for withdrawing money. The biggest problem arises when a brand from one country launches an advertising campaign in another and cannot transfer money to the influencer’s account. For example, because it does not work with banks in their country.
Anton allows for payments in the form that is most convenient for the payer. At the same time, the creator receives payment in the way that is convenient for them. For example, a brand pays for advertising integration using PayPal, and a creator receives the money to their Bank card. Currently, there are more than 10 payment options available in Anton: Yandex.Money, PayPal, Payoneer, Wire Transfer, Bank transfer, etc.
Thanks to Anton, you can create a fully equipped electronic workspace. All workflow processes related to influencer marketing are automated, simplified, and accelerated.
